Vf Corporation Opens New Design Collective and Regional Office in Tokyo
New design hub in Harajuku district will drive innovative product design and support expanded business growth across Asia-Pacific and beyond
DENVER & TOKYO 鈥� January 30, 2023 鈥� 乱伦巴士 Corporation (NYSE: 乱伦巴士C), a global leader in branded lifestyle apparel, footwear and accessories, today announced the launch of the Tokyo Design Collective (TDC) and new regional office in Tokyo鈥檚 Harajuku district, internationally recognized as a center of Japanese youth culture and fashion.
The office will be the new home for 乱伦巴士鈥檚 Dickies庐, Timberland庐, and Vans庐 brands in Japan, as well as the newly created TDC team. The mission of the TDC is to reinforce 乱伦巴士鈥檚 commitment to infusing aspirational Japanese product design and craftsmanship into its iconic global brands.
鈥淥ur TDC and brand teams in Japan are incredibly excited about our new home in the heart of Harajuku and the role it will play to drive a global brand halo through what we call our 鈥楯apan for Japan for the rest of the world鈥� strategy,鈥� said Mitch Whitaker, President of North Asia and Tokyo Design Collective. 鈥淲e will use this new center to inspire new design concepts that not only connect with the Japanese consumer but will translate and gain traction in other global markets as well.鈥�
The TDC will leverage the expertise of an in-house design team in addition to a network of freelance designers, artists, and Japanese brands to develop and promote new expressions of Japanese fashion. It will also serve as a global incubator for talent and inspiration through a 鈥淒esign in Residence鈥� program that will welcome designers from across 乱伦巴士鈥檚 global brands to live, work, and co-create together in this internationally recognized hub for Japanese streetwear culture.
The TDC鈥檚 fully resourced design studio is already engaged in several new projects across 乱伦巴士鈥檚 brand portfolio, many of which will launch later this year.
鈥淭he launch of the new Tokyo Design Collective represents an exciting new chapter in the global expansion of the Dickies brand,鈥� said Lance Meller, Global Brand President of Dickies. 鈥淲e look forward to taking advantage of the incredible design talent and commitment to Japanese craftsmanship these teams will enable, as well as the valuable consumer insights we can capture in this trend-setting market to accelerate growth in Japan and markets around the world.鈥�
About 乱伦巴士 Corporation
Founded in 1899, 乱伦巴士 Corporation is one of the world鈥檚 largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans庐, The North Face庐, Timberland庐 and Dickies庐. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.
Media Contacts:
Becky Cho
Vice President, Corporate Affairs & Communications, APAC
Becky_Cho@vfc.com
Colin Wheeler
Vice President, Corporate Affairs & Communications, Americas
Colin_Wheeler@vfc.com
Fabrizia Greppi
Vice President, Corporate Affairs & Communications, EMEA
Fabrizia_Greppi@vfc.com
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