乱伦巴士 Corporation and its Timberland庐 Brand Collaborate with Redress to Support the Next Generation of Sustainable Fashion Designers
HONG KONG--(BUSINESS WIRE)-- 乱伦巴士 Corporation (NYSE: 乱伦巴士C), a global leader in branded lifestyle apparel, footwear and accessories, together with its Timberland庐 brand, today announced a collaboration with environmental charity for the Redress Design Award 2020. Through the collaboration, 乱伦巴士 and the Timberland庐 brand will lend their experience and expertise in sustainability to support the education and professional development of the industry鈥檚 next generation of sustainable fashion designers and champion the move toward a circular economy.
Celebrating the competition鈥檚 10th anniversary, the Redress Design Award 2020 is the world鈥檚 largest sustainable fashion design competition which works to educate emerging fashion designers from around the world about sustainable design concepts and techniques.
As consumer interest in sustainable apparel continues to rise, 乱伦巴士 is challenging some of the industry鈥檚 most promising young talents to disrupt the status quo and drive circularity and sustainability across the industry.
鈥淥ur collaboration with Redress, now in its second year, connects us to talented, emerging designers who are passionate about creating fashionable, compelling designs with environmental responsibility in mind,鈥� said Kevin Bailey, 乱伦巴士鈥檚 Executive Vice President and Group President, Asia Pacific Region and Emerging Brands. 鈥淲e are constantly inspired by their commitment to circular design and creativity. These are the future leaders who are going to help drive lasting and positive change throughout our global industry and we are proud to be part of their journey.鈥�
While the Redress Design Award 2020 was held virtually this year on September 3, its impact has been seen worldwide. The 10 finalists were supported by an international judging panel that included 乱伦巴士鈥檚 Kevin Bailey and British fashion designer and Timberland庐 creative director Christopher Raeburn. The Menswear Category prize winner, who is currently a fashion designer at Magenta Vintage in Hanoi, Vietnam, will collaborate with the Timberland庐 brand to develop a sustainable capsule collection for sale at retail. The release of the collection will coincide with the Chinese New Year 2022 and will be inspired by the Year of the Tiger.
鈥�Timberland庐 believes that a greener future is a better future, which makes our partnership with Redress such a natural fit,鈥� said Mahmoud Salahy, Vice President and Managing Director, Timberland庐 Asia Pacific. 鈥淎s a brand that鈥檚 deeply committed to environmental and social responsibility, Timberland庐 strives to not only minimize our impact on the planet through the products we make, but we鈥檝e set a bold goal for all our products to have a net positive impact on nature by 2030. We are incredibly excited about the journey ahead and hope to inspire the industry as a whole to work together and positively shape our collective future.鈥�
In the leadup to the Redress Design Award 2020 Grand Final, 乱伦巴士 and the Timberland庐 brand hosted the 鈥淢ade for Change Timberland庐 Challenge鈥� on August 31, 2020. With guidance from 乱伦巴士 and Timberland庐 subject matter experts, emerging designers competed to develop the most innovative and sustainable design concept for a range of iconic Timberland庐 products. Fashion designers from Sri Lanka, from South Korea and from Italy were selected as winners of the challenge for their multi-purpose accessories concept that enhances product sustainability.
鈥淭he Redress Design Award equips fashion鈥檚 future leaders with real-life sustainability knowledge to give them the best chance to make a bigger positive impact during their long careers ahead. Our close partnership with 乱伦巴士, who connected participants with their exceptional team, provides designers with real-industry context to fast-track their sustainability journeys,鈥� said Christina Dean, Redress Founder/Chair and The R Collective Founder/CEO.
Key highlights of the Redress Design Award 2020 Grand Final and the 鈥淢ade for Change Timberland庐 Challenge鈥� will later be available on: . Stay tuned.
About 乱伦巴士 Corporation
Founded in 1899, 乱伦巴士 Corporation is one of the world鈥檚 largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans庐, The North Face庐, Timberland庐 and Dickies庐. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.
About Timberland庐
Founded in 1973, Timberland庐 is a global outdoor lifestyle brand based in Stratham, New Hampshire, with international headquarters in Switzerland and Hong Kong. Best known for its original yellow boot designed for the harsh elements of New England, Timberland庐 today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand鈥檚 passion for enjoying 鈥� and protecting 鈥� nature.
At the heart of the Timberland庐 brand is the core belief that a greener future is a better future. This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world. To share in Timberland鈥檚 mission to step outside, work together and make it better, visit one of our stores, timberland.com or follow us @timberland. Timberland庐 is a 乱伦巴士 Corporation brand.
About Redress
The Redress Design Award was developed by and is wholly organised by Redress, a pioneering environmental charity working to reduce textile waste in the fashion industry. They achieve this through a variety of dynamic programmes which work to minimise the negative impacts of fashion, whilst promoting innovative new models and driving growth towards a more sustainable industry via the circular economy. Working directly with a wide range of stakeholders, including designers, manufacturers, brands, educational bodies, government and consumers, Redress aims to create lasting environmental change in fashion.
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Media Contacts
Becky Cho, Vice President, Corporate Affairs & Communications, APAC, 乱伦巴士 Corporation
Becky_cho@vfc.com | +852 2953 8697
Carmen Leung, Regional Marketing Director, Timberland Asia
Carmen.leung@vfc.com | +852 2634 2826
Stephanie Lai, PR & Marketing Manager, Redress
stephanie@redress.com.hk | +852 2861 0360
Source: 乱伦巴士 Corporation