The following materials were presented on September 17, 2014

$3.1B x 2019

Powerful Brands. Powerful Platforms. One ÂÒÂ×°ÍÊ¿.

• Steve Rendle

  Senior Vice President, Americas

  Outdoor and Action Sports is ÂÒÂ×°Íʿ’s largest and fastest-growing coalition, representing a larger proportion of ÂÒÂ×°Íʿ’s total revenues each year. The Timberland^® brand is set to contribute significantly to this effort.
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Timberland: Building a Better Brand.

• Patrik Frisk

  Coalition President, Outdoor Americas & President, Timberland
  
The Timberland^® brand has set a goal of achieving $3.1 billion in revenues by 2019. With the support of ÂÒÂ×°Íʿ’s ecosystem of powerful platforms and resources, it is well on its way to becoming the largest, most sustainable outdoor lifestyle brand on Earth.
  
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Lead

• Lisa Demarkis

  Vice President, Global Product

  John Healy

  General Manager, Advanced Concepts

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  Lisa Demarkis 
  
John Healy
  
Vice President, Global Product
  General Manager, Advanced Concepts

  An innovator since 1973, the Timberland^® brand continues to set the bar for quality in Outdoor Lifestyle products. Through its Style-Performance-Green product strategy, the brand is expanding styles, introducing subtle performance elements, and featuring more sustainable materials.
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Connect

• Jim Davey
  Vice President, Global Marketing
  Based on the results of numerous global consumer studies, the Timberland® brand has been re-engineered to connect with consumers more deeply. The brand’s new look and feel continues to resonate strongly with consumers, specifically the core “Outdoor Life Styler.�
  

Serve

• Ryan Shardin 
  Vice President, Retail and Digital Commerce 
  Direct-to-consumer revenues for the Timberland^® brand are expected to reach $1.1 billion by 2019, driven by E-commerce growth of approximately 30 percent each year and the addition of 130 new owned stores to the brand’s current base of approximately 230.
  

Expand

• Diane Woods

  Vice President and General Manager, North America

  With balanced growth across both wholesale and direct-to-consumer channels, the Americas region will account for nearly half of the anticipated $1.4 billion in total revenue growth, representing a compounded annual growth rate of 14 percent.
  
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• Timo Schmidt-
Eisenhart

  President, Timberland EMEA

  The Timberland^® brand expects to add $380 million to reach $1 billion in total revenues by 2019 by capitalizing on current strengths in Italy and the United Kingdom to drive further growth into Germany, Austria and Switzerland.
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• Stewart Whitney
  
Vice President and Managing Director, Asia Paci�c
  
The Asia Pacific region is expected to double its business, growing revenues an average of 15 percent each year to reach $620 million by 2019. The majority of this projected revenue growth is expected to come from China and South Korea.